Customer 360, also known as a profile unification or 360-degree customer view, is a data management approach that creates a comprehensive customer profile by integrating data from various sources.
Customer 360 Views
Enhance insights and engagement across all touchpoints.
The value of accurate customer profiles is undeniable, yet achieving it has traditionally been a daunting, expensive and labor-intensive endeavor. Organizations with customer 360 MDM projects commonly fail, wasting years of work and millions of dollars.
Many technology decision-makers have come to accept mediocre accuracy in their customer 360 initiatives. However, customer 360 with Senzing® real time entity resolution with relationship awareness introduces a paradigm shift, transforming the landscape of customer data accuracy, integration and insight.
You can’t achieve comprehensive, trustworthy customer 360 without precise entity resolution.
Struggling to Achieve
Customer 360?
Senzing Is a Game-Changer for Customer 360
Senzing entity resolution is a critical enabler for customer 360 systems, such as customer relationship management (CRM), customer data platform (CDP), master data management (MDM) and master patient indexes (MPI).
When enhanced with Senzing entity resolution, these systems can significantly improve customer experience and boost revenue by providing comprehensive, trustworthy omnichannel views of customer data. This resolved information can power more effective cross-selling and upselling and equip support staff with accurate and complete customer data, significantly improving the quality of interactions.
Achieve Your Customer 360 Goals
Bolster analytics that target cross-selling and upselling, increasing revenue
Improve campaigns by combining 3rd-party data with more attributes for better segmentation
Support customer service with complete, accurate and real time customer data
Senzing resolves entities across multiple source systems for customer 360 views that drive graph analytics and informed decision-making.
Radically Different, Easy-To-Use Entity Resolution
To generate trustworthy 360-degree views of entities, you need to accurately resolve who is who and who is related to whom (householding). Our radically different, easy-to-use entity resolution API overcomes the need for bespoke tuning for every data source and the challenges of messy, inconsistent data. Senzing easily resolves your data without onerous data quality or Extract Transform Load (ETL) data wrangling.
Match entities correctly despite flawed or intentionally manipulated data
Detect non-obvious relationships that human-led reviews easily miss
Understand how decisions were made via explainability
Discover Non-Obvious Relationships and Networks
Senzing entity resolution helps you discover and understand households/householding and other groupings of individuals. Understanding relationships between people and organizations can help you better value an entity’s network and reach new customers and understand influencers.
Watch Senzing CEO Jeff Jonas Explain How Senzing Finds Customer Relationships in Data
CASE STUDY
Healthy Alliance Customer 360
Healthy Alliance is a Troy, New York-based organization that aims to improve the health of the underserved. To form a complete, reliable view of community members, they needed to resolve records from 150+ data sources and 580+ partners. The Senzing API plugs into Healthy Alliance’s environment as a service and matches and links records as they are received to create a Master Person Index (MPI) to identify and resolve health care and other records.
To get a 360-degree person-centric view of those we serve, we had to tie each person’s data together from a lot of different data sources. With Senzing, we can add and analyze a new data source in about 5 minutes.
The First Real Time AI Purpose-Built for Entity Resolution
Senzing entity resolution is an AI with real time learning that gets smarter through experience. As data accumulates, the algorithms get smarter, detecting non-obvious matches and hidden connections between records. Even when data quality is poor or incomplete, Senzing technology’s Entity Centric Learning™ enables the software to detect connections that would otherwise be missed.
Time-to-Value
Gain value quickly with fast installation, setup and deployment, minimal data preparation, and rapid data onboarding with no tuning or training.
Highly Accurate
Get the most accurate results from entity centric matching, principle based resolution, built-in domain expertise and real time learning.
Low Total Costs
Save on initial deployment costs and ongoing operational costs. Rapidly add new data sources and never have to reload.
Senzing Entity Resolution Operates in Real Time
Batch-based entity resolution systems must periodically reprocess all the data, leaving windows of inaccuracy between reloads. The Senzing API performs real time entity resolution and easily integrates into streaming processes, assuring its 360-degree views of entities are always up-to-date and accurate.
Easy to Deploy and Simple to Use
Senzing entity resolution overcomes traditional barriers to adoption by being affordable, easy to deploy and simple to use, making it possible for many organizations to gain the benefits of accurate and complete 360-degree views of entities for the first time. With just a few API calls, developers can easily embed the Senzing API into applications or workflows as a locally hosted service, on-premises or in the cloud, or add it as a component to a data fabric architecture.
Additional Customer 360 Marketing Use Cases
Marketing file deduplication
Measuring whole network value
Customer master deduplication
Discovering external counterparties who are customers
Eliminating duplicates during onboarding
Enhancing external counterparties to find new prospects
Eliminating customers from prospect databases
Using third-party data to better understand high-net-worth customers
Omnichannel unified profile views
GDPR and CCPA data subject access requests and deletes
Database marketing appends
(combining 3rd party data)
Next best action
How to Get Started
To see the capabilities of Senzing entity resolution with your own eyes, you can use our Desktop Evaluation Tool and see results with your data (or our sample data) in 15 minutes or less. Or schedule a demo with one of our experts. Developers can download and evaluate the software for free with QuickStarts available for Linux or Docker.
If your team is thinking about adding entity resolution capabilities to your solution, or upgrading what you already have, don’t wait to find out what Senzing technology can deliver. Just choose one of our three getting started options and take Senzing for a quick test ride. Get started with Senzing today.
You can license the Senzing API directly from Senzing and plug it into your data fabric. Deploy and implement it yourself. If you need support, our expert entity resolution customer support is always free. If you prefer a full solution, you can also work with our partners who integrate Senzing into their specialized solutions that deliver complete 360-degree views of customers and other entities.
