Easy, Accurate, Affordable Entity Resolution Powers Digital Transformation
By Senzing, published July 25, 2022
Digital transformation strategies are built on data. That’s especially true of strategies that focus on people and organizations, whether customers, partners, employers, vendors, or citizens.
Accurate 360-degree views of people and organizations bring together data from a variety of data sources, including customer data platforms, master data management systems, transaction systems, customer support systems, human resource systems, web forms, and more. The result is a complete picture that provides every group within an organization the same accurate information about a person or organization.
Despite the desirability of accurate 360-degree views, the experience of many technology leaders has shown that obtaining those views can be very costly and labor intensive. The result has been wasted money and lost productivity on the part of technical staff committed to an initiative that failed to generate complete and trusted views.
Why Entity Resolution for Digital Transformation?
Entity resolution technology determines who is who and who is related to whom to provide a digital transformation architecture with accurate views of data about people and organizations. This white paper gives an overview of how entity-resolved data improves the effectiveness and efficiency of Master Data Management (MDM) systems, data fabrics and other business systems such as customer relationship management (CRM) by assuring the accuracy and completeness of customer data.
Entity resolution determines the two records on the left are for the same person or entity, despite many differences. The third record on the right is a different entity, despite a difference of just one letter. Entities one and two are related due to a shared address and phone number.
Get Better Results with Entity Resolution
In the quest for accurate and reliable 360-degree-view information, entity resolution technology plays a vital role. Entity resolution is the process of determining when real-world entities are the same, despite accidental or intentional differences in how they are described.
Entity resolution can also help companies to gain understanding of households and other groupings of individuals. For example, entity resolution may determine whether a family member of your biggest customer might be calling—important knowledge for delivering better customer service. Also, understanding relationships between people and organizations can help you reach new customers within networks of entities and better detect potential fraud or other illegal activities.
Senzing® entity resolution software overcomes traditional barriers to adoption by being both affordable and simple to use, making it possible for a wide range of organizations to gain the benefits of accurate and complete views of people and organizations for the first time. Developers can easily embed the Senzing entity resolution API into applications or workflows as a locally hosted or cloud-based service to better meet digital transformation goals.
Read the white paper to learn more about how entity resolution can enhance digital transformation efforts.