Digital transformation needs entity resolution to achieve accurate 360-degree views of data about people, organizations and relationships.
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Entity resolution is the process of determining when people or organizations are the same, despite differences in how they are described. Entity resolution is known by many names including data matching, record linkage, fuzzy matching and more.
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Jeff Jonas blogs about why the record matching method, the long-standing standard in entity resolution, no longer cuts it this day and age. Entity-centric learning is the more advanced way to do entity resolution.
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