Entity Resolution Specialist Senzing Focuses on a Persistent Data Quality Pain Point

By Senzing, published September 14, 2022

Senzing received recent coverage from 451 Research on their Market Insight Report. Analyst Paige Bartley summed up her analysis of how we improve enterprise data quality in this way:

“The company is focused on offering an entity resolution API with a number of deployment options that can facilitate either commercial or enterprise use cases. It is hoping to make entity resolution easy for developers, and easy and cost-effective for organizations.”

Data quality remains a top enterprise pain point and the challenges become more complex with “evolving data types and increasing volumes of enterprise data.” In a 2021 451 Research Voice of the Enterprise survey, 47.7% of respondents report data quality as “the biggest challenge in relation to enterprise analytics initiatives.”

As Bartley explains: “…one of the most fundamental technical challenges in data quality remains entity resolution: the task of recognizing when records are the same, even when they have been described differently.”

Main Takeaway from Our 451 Research Coverage Initiation

“Senzing knows precisely where it fits and precisely what its primary data quality use case is. By courting enterprise DIY users of technology, as well as original equipment manufacturer (OEM) and value-added reseller (VAR) arrangements, it has multiple go-to-market options.”

To learn more about Senzing® entity resolution and its product and market position, read the 451 Research Market Insight Report Coverage.