Our Culture and Core Values

Our North Star: No one calls, everyone loves us.

Senzing is on a mission to provide the world’s best entity resolution APIs to engineers and scientists everywhere. We aim to have fun while creating extraordinary value for our customers and ourselves, while enabling meaningful societal impact.

This is achieved by:


Our product simplifies the complicated and valuable task of entity resolution. This mindset of simplification is ingrained in everything else that we do.


We take pride in our work, strive for continuous improvement, and are committed to high quality work for our Senzing products and also for all our customers.

Core Values

What makes this fun and sustainable are our core values: Senzing-ers are helpful, trustworthy, and dedicated.


To us, being helpful means more than just doing what is asked. It means acting and communicating with kindness, paying it forward, and looking for ways big and small to contribute to each other’s and the company’s success, as well as to our greater community.


Being trustworthy extends to each other, our customers, and our community. We are highly ethical and tell the truth. When we make mistakes, we own them and make wrongs right. When it comes to communication, we encourage others and value candor and authenticity.


Senzing-ers are dedicated and great at our jobs. We are conscientious and strive for excellence. Our passion motivates and energizes us to go above and beyond.

How We Work

Collaboratively: We work well with others, readily share information with each other, and respect good ideas no matter what level they come from. We value diversity in our people and our ideas and foster an inclusive environment where everyone’s voice is encouraged and heard.

Creatively: We look for innovative approaches to our technology, our business model, and the way we engage our team, customers, and the world. While we emulate proven paths, we also get excited when we find new pathways forward.

Curiously: Curiosity is a source of improvement and advancement. We keep an eye towards continuous improvement, seek opportunities to learn, and celebrate feedback loops.