Entity Resolution Makes Network Graphs More Accurate
Are you working with a graph database and frustrated with your downstream analytics results? When multiple graph nodes represent the same entity, you can miss what should be obvious. Graph database outcomes improve with the use of entity resolution to identify and link multiple nodes representing the same entity. Watch this video with Senzing CEO Jeff Jonas on how using entity resolution with your graph database can dramatically improve downstream analytics.
If you use entity resolution with your graph database, you’ll significantly reduce false positives and false negatives. The resulting network graphs are easier to analyze, which enables your downstream analytics systems to deliver better insights more efficiently.
It’s free and you can try it in 15 minutes or less.
Edited Video Transcript
Timestamps
0:00 Introduction: Are Your Network Graphs Accurate?
0:27 Combining Entity Resolution with Graph Databases
0:52 Focus Your Investigatory Resources Better
1:10 Improve your Network Graphs with Senzing® Entity Resolution
0:00 Introduction: Are Your Network Graphs Accurate?
If you’re using a graph database and you’re finding that you’re getting too many false positives and false negatives in the alerts or the recommendations that are coming out of the back of the analytics, you probably have an issue with entity-resolved data, or, more precisely, not having entity-resolved data.
0:27 Combining Entity Resolution with Graph Databases
If you think it’s three different customers when it’s really one in your nodes and edges, of course your downstream analytics are going to miss the obvious. When you combine entity resolution with graph databases, you get an entity-resolved graph, and these entity-resolved graphs collapse all the like nodes, so it’s not three different people, it’s one, and then that person’s connected to this person. Imagine how much better your downstream analytics are going to be.
0:52 Focus Your Investigatory Resources Better
You’re going to be able to focus your investigatory resources more appropriately. You’re going to be able to make better recommendations to your customers. Your customer service and customer support are going to be vastly improved. And you’re going to find out that when you combine these two things, it’s just fabulous.
1:10 Improve Network Graphs with Senzing Entity Resolution
Senzing is here to do just that, and we’re doing it with a lot of great customers. Check out the Senzing GitHub. We’ve got a lot of interesting projects there, and some of them help you connect Senzing to graph databases.