Should You Buy Entity Resolution or Build It In-House?
How do you know whether to build an entity resolution system in-house or buy a commercial offering? Watch in this video as Jeff Jonas discusses the challenges of building entity resolution and the advantages of using the Senzing® entity resolution API.
Entity resolution is complex. Most organizations don’t have the expertise, resources or time to build a system in-house. Our entity resolution experts know companies that have 20, 50 and more than 100 people working on building entity resolution systems in-house and they’re still not getting optimal results.
It’s too expensive, too complex and takes too long to build it yourself. Instead, consider using the Senzing entity resolution API and get the most advanced data matching and relationship detection capabilities in a few weeks with a few API calls.
Want to learn more about the challenges of building entity resolution yourself? Interested in finding out why Senzing might have a better option?
Schedule a call with one of our entity resolution experts. We’re happy to discuss your entity resolution challenges and the best approach for your organization.
Video Transcript
Timestamps
0:00 Intro
0:22 Large In-House Entity Resolution Teams
0:54 In-House Entity Resolution Experts
1:08 Huge In-House Entity Resolution Team or Complicated Commercial Entity Resolution API
1:37 Senzing Entity Resolution API
2:02 Senzing Entity Resolution API Advantages
2:29 Entity Resolution LinkedIn Group
Homegrown entity resolution – do it yourself entity resolution. You have your own in-house team working on it. Boy, this is harder than one thinks.
Now, you know some companies have 20 people working on it, 50,100… I know of an organization that has literally hundreds of people building their own homegrown entity resolution.
0:22 Large In-House Entity Resolution Teams
Let’s say in your organization you have five or 10 people working on entity resolution. Let’s say you’re coming to this point where you’re like, huh, we want to upgrade our entity resolution. Maybe you want to move it to the cloud. Maybe you want to make [your entity resolution] real-time, so it’s not batch. Maybe it supports North American scripts and the language, but it doesn’t support European or Asian scripts or cultures. You know, it’s not supporting French or Mandarin. How long is that going to take? What kinds of people and team do you need to build?
0:54 In-House Entity Resolution Experts
The other thing that happens is you become beholden to these “artists of the dark art” of entity resolution where you literally will end up with a core set of people and they’re the only ones that know how to run it because it’s so intricate. And you become beholden to that.
1:08 Huge In-House Entity Resolution Team or Complicated Commercial Entity Resolution API
So here you are at this crossroads of build out this team, and its ever ecosystem to keep it populated with talented people who know the tech. Or maybe pivot into a commercial out-of-the-box entity resolution API. Now, I’ll tell you, in prior years, that thing you would pivot to was a big lift, a big stack and complicated. You needed more outside experts. That’s not the way it is anymore.
1:37 Senzing Entity Resolution API
At Senzing, we’ve made [an] out-of-the-box entity resolution API. And and you literally can download it and install it in a breath. Then you could load some sample data, load your data, and audit it in just a few days and fully integrate it inside of your application or solution in weeks.
2:02 Senzing Entity Resolution API Advantages
Instantly you end up with cloud ready, low latency, massively scalable, highly accurate, explainable, privacy features, and on and on. And if you graph this curve out, not just the complexity of the people, but the time and the total cost of running the system, it makes no sense today to build your own entity resolution. We’re here for you. We’re affordable, really easy to use. You ought to really just try it. Our entity resolution experts hope you have a better understanding of whether your organization ought to buy or build entity resolution in-house.
2:29 Entity Resolution LinkedIn Group
If you’re an entity resolution enthusiast, we’d love to see you over in the entity resolution LinkedIn group. We are celebrating everybody involved in entity resolution. This includes researchers, academics. This includes other entity resolution companies.
It’s the neutral playground where we can talk to each other, share things that we’re seeing and collaborate some. Love to have you there. Come join.
