Verisk VIC2025
How Data Unification
Instills Trust and Safety
At the Verisk Insurance Conference 2025 (VIC2025), Jamie Foss from Senzing and Asif Syed from Verisk shared how the Verisk-Senzing collaboration is helping Verisk and its network of insurers turn fragmented data into trusted insight.
The takeaway was clear: accurate, timely and trustworthy data drives better business decisions. Fraud detection improves. Underwriting becomes more precise. Innovation gains momentum. And most importantly, business leaders can act with confidence knowing that their data tells a complete story.
Verisk’s Challenge: Disconnected Data, Slower Innovation
As a global leader in insurance analytics, Verisk manages vast amounts of data across many business units. Over the years, different tools and processes for matching and linking records emerged, leading to fragmentation. This made it harder to innovate, serve customers efficiently or respond quickly to market opportunities.
Verisk set out to solve this by creating a single, consistent way to recognize and connect related records efficiently across all its systems. That meant reducing duplicate and mismatched data, minimizing manual review and enabling faster, more confident decision-making.
The Solution: A Smarter, Simpler Way to Resolve Data
To address the problem, Verisk selected Senzing as its strategic technology partner. Today, Senzing serves as the enterprise-standard entity resolution layer across Verisk’s systems, working quietly in the background to connect records, uncover relationships and deliver a more complete picture of customers, policies and claims.
Because the solution runs entirely inside Verisk’s environment, all data is secure and compliant. With the solution, Verisk:
- Integrated over 1.6 billion records
- Resolved 420 million unique identities
- Reduced search times to under a second
- Significantly decreased false positives
All of these results contributed to faster investigations and stronger fraud defenses.
The Verisk system also delivers explainable results. Users can trace how matches and connections are made. If two records appear similar but don’t match, the system clearly explains why. Whether it’s for audits, reporting or internal review, the transparency built into the process creates trust at every level and enables you to support compliance with confidence.
To learn more, read the full Verisk case study.
What Changed: From Data Doubt to Data Confidence
During the conference session, Jamie Foss outlined the real-world impact of this work – how business units across Verisk, and customers like PwC and ClaimSearch, are using unified, trusted 360 customer views to:
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As Gurshish Dang, Head of Enterprise Data Management at Verisk, put it: “The approach Senzing takes – including the ability to discover connections between entities and build a relationship graph – is far ahead of any entity resolution solution we’ve seen.”
The Business Case: Simpler, Smarter, Faster
Instead of spending years and millions of dollars building a custom system, Verisk quickly deployed its enterprise-wide entity resolution system using Senzing® technology. A small team implemented it with minimal prep and no disruption to existing workflows, delivering business value quickly by staying laser-focused on impact.
According to Dang, “Senzing provides us with greater savings and efficiencies while improving our analytics and reducing risk across the organization.”
What Insurers and Reinsurers Can Learn from Verisk’s Success
Data-driven insurers know that trust is everything. Whether you’re managing a complex portfolio, expanding through acquisition, or looking to make smarter use of the data you already have, the ability to unify records and surface meaningful relationships can directly impact underwriting, risk management and profitability.
Senzing entity resolution makes it possible to create that unified view – linking internal and third-party data with ease. The result? Clearer insight, stronger fraud defenses and a more profitable, data-smart organization. With the right approach to entity resolution, smarter data strategy stops being a future goal – and starts delivering results now.
For carriers, life insurers and reinsurers alike, the message is clear: better-connected data leads to better outcomes.
If you’d like to discuss your data challenges and learn if entity resolution can help, please get in touch. No pressure – we love to talk data!
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