Verisk Marketing Solutions, a Verisk (Nasdaq: VRSK) business, offers award-winning identity data and insights to connect the dots that create a true picture of marketable U.S. consumers and households. The company responsibly sources compliant data – including unique propensity data such as in-market shopping signals, which enables marketers and publishers to enrich and expand existing consumer data to drive marketing personalization. As identity experts trusted for decades by many of the world’s leading brands, publishers, platforms and data compilers, Verisk Marketing Solutions honors consumer privacy through compliant sourcing, responsible data usage and technology that helps create better consumer experiences and improved marketing outcomes.
VMS is a Senzing Trusted Partner
Combine Your Data with Verisk Marketing Solutions' Data in Minutes
About Verisk Marketing Solutions
COMBINE
Combine your data with Verisk Consumer Insights Data to better understand who you are doing business with. In a few minutes you will see how easy it is to combine VMS Data with other publicly-available data. Then we’ll show you how to add your own data to the mix with unprecedented ease.
DISCOVER
Leverage Verisk Marketing Solutions’ Total Consumer Insights (TCI) to access unparalleled consumer intelligence. Identify ideal customers through rich demographic profiles, property and auto ownership data, financial indicators, and proprietary in-market shopping signals across 25+ categories. Solve the mystery of who, what, and when in your marketing efforts.
Try It Yourself In 4 Steps
(Real Results in 15 Minutes Or Less)
Step 1: Install the Senzing Desktop Eval Tool
Desktop Eval Tool
Download our free Desktop Eval Tool.
All data stays in your environment.
No data flows to Senzing, Inc.
Get An Eval License
Request for your free 30-day 500K record license.
(emailed to you within 24 hours)
Step 2: Download the Data
VMS Las Vegas Snapshot
Verisk Marketing Solutions’ Total Consumer Insights delivers comprehensive consumer intelligence with data across modular packages including demographics, property details, auto ownership, credit attributes, and proprietary in-market shopping signals, enabling organizations to identify ideal customers, personalize interactions, and reach prospects at precisely the right moment for maximum marketing effectiveness.
Please click the button below to send an email to Verisk Marketing Solutions to request access to this free data set.
Download Additional Las Vegas Data
US Dept of Labor Compliance
Records of concluded compliance actions since 2005, detailing violations, back wages owed, and penalties assessed.
Companies: 1,554
US National
Provider Index
Comprehensive registry of U.S. healthcare providers, including unique identifiers, addresses, and taxonomy codes.
People: 58,486
Companies: 12,574
Data related to human trafficking risk, pharma risk, Politically Exposed Persons (PEPs), global sanctions data and Compliance Dataset on Marijuana-Related Businesses (MRBs) and their Beneficial Owners in states with legalized cannabis.
People: 824
Companies: 13,295
Step 3: One-Click Entity Resolution
The true power of Senzing Entity Resolution lies in the ability to quickly and accurately combine diverse datasets, despite cross-cultural, inconsistent, messy, and deceitful data. [Note: While the Desktop Eval Tool is only suited for small data sets, the Senzing SDK is designed for data at any scale.]
Now you’re ready to drag your snapshots into the Desktop Eval Tool where each will be Entity Resolved in one click Watch how easy this is in this short video:
Step 4: Now Compare Your Data!
For the quickest experience, use one of these CSV templates by downloading it and replacing the placeholder records with your own data from the same geographic region you selected above. If you want to make your own Senzing-ready JSON, refer to this technical specification.
Pick CSV Template
People Simplified
This template makes for the fastest experimentation as it includes only name, gender, date of birth, SSN, passport, address, work phone, cell phone and email address.
Learn About Senzing-Ready Data
What Is Senzing-Ready Data?
How Do I Use Senzing-Ready Data?
How Do I Make My Own Senzing-Ready Data?
The Small Print
Read our Terms of Service which includes important call-outs like:
Senzing-ready data is provided “as is”.
Senzing-ready data are “out-of-date” snapshots meant for evaluation, not any operational use.
Regardless of whether it’s a human or an algorithm, under-matching (false negatives) and overmatching (false positives) happen.
