Real-Time Entity Resolution Made Accessible
By Ben Lorica of The O’Reilly Data Show Podcast, published May 9
This is the latest podcast from a series exploring opportunities and techniques driving big data, data science, and AI.
[Entity resolution] is an essential first step in many domains, including marketing (cleaning up databases), law enforcement (background checks and counterterrorism), and financial services and investing.
Knowing exactly who your customers are is an important task for security, fraud detection, marketing, and personalization. The proliferation of data sources and services has made ER very challenging in the internet age. In addition, many applications now increasingly require near real-time entity resolution.