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Inside Jeff Jonas’ Big Plan to Democratize Entity Resolution

By Alex Woodie of Datanami, published June 27, 2019

Datanami alex woodie interviews jeff jonas about senzing entity resolution software inside jeff jonas’ big plan to democratize entity resolution - media coverage

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Big corporations and governments who must keep track millions or billions of people have obvious needs for ER. But according to Jonas, even small and midsized businesses have a need for ER, even if they haven’t expressly identified the need…

Fraud also demands ER. Any organization that is trying to detect fraudulent transactions will need to run some sort of ER process to be sure they’re working with legitimate entities and not being tricked into doing business with criminals.

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