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Entity Resolution.

It’s All We Do.

They say

experience matters.

The engineering team at Senzing has been working together on entity resolution technology for decades.

As a matter of fact, the engineering team at Senzing has over 300 years of combined experience in entity resolution.

Uniquely Senzing

Senzing delivers a new class of AI for entity resolution that is real time and explainable. Employing entity centric learning, our technology is self-tuning, self-correcting and relationship-aware. This unique and cutting-edge approach allows Senzing to deliver unprecedented entity resolution accuracy.

No longer does entity resolution require custom training and tuning or entity resolution experts.

Customer-Centric

At Senzing, our customers and partners are the top priority. While we never stop working to advance our technology, our greatest strength comes from the strong relationships we build with teams like yours.

We pride ourselves on our open, friendly and helpful customer service and support. We are responsive, flexible and support is always free.

Senzing was created by developers, for developers. We understand that your projects are big and complex, which is why we’ve ensured that deploying our software and working with our team is easy!

Senzing enabled us to provide a highly efficient, incredibly accurate, easy to use and quick to market solution for list screening, at a fraction of the cost.

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Senzing delivers unmatched accuracy, enabling our customers to gain a more precise understanding of their data, from fraud detection to customer analytics.

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Senzing entity resolution was more accurate than anything else we tried, and we installed it in one day.

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GOST®, the most effective adverse media tool, loves the efficiency delivered by Senzing’s amazing entity resolution.

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Designed

for Developers.

Developers will find the Senzing API is an easy-to-download SDK that can be quickly integrated into any Python, Java, .NET. Go or C++ project. Docker and REST are other common deployment patterns. Notably, our entity resolution library runs on your infrastructure. Senzing does not host, and no data flows to Senzing, Inc.

 Icon png 19 about senzing -Instant Results on Your Entity Data

Entity resolution used to be a long, arduous undertaking, requiring thousands of hours of coding and massive budgets. Not anymore! Out of the box, Senzing entity resolution is pre-configured to quickly resolve and relate your people and organization data, at any scale, in real time or batch. Entity resolution isn’t a marathon anymore – with our Senzing API, you can be up and running today!

Why Senzing

Entity Resolution. It’s All We Do.

We’re entity resolution experts. It’s in our DNA. Our team has 300+ years of experience solving complex data matching and relationship detection problems.

We’ve seen and resolved more edge cases than anyone on the planet. That expertise is built into our AI-powered entity resolution API.

We deliver Smarter Entity Resolution™ – smarter teams, smarter technology, smarter business value. If you need entity resolution, you need Senzing.

LEARN MORE ABOUT US

 Icon png 6 about senzing - Laser Focus

We’re focused on delivering the most advanced entity resolution software to ensure customer success.

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On average, Senzing engineers have 20 years experience with entity resolution. They live and breathe it.

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The Senzing API makes entity resolution easier, more accurate, scalable & affordable than any other.

Creating History

Senzing likely has the longest-running entity resolution team in the world. In one form or another, we’ve been continually building and re-inventing entity resolution related technology for 40 years!

1984

Jeff Jonas started Systems Research & Development (SRD) in the Bay Area in 1984. SRD was a custom software company. One of its first projects was a Paperless Collection System for TransUnion. This system had a feature called “debtor matching” which became the genesis of what would become today’s Senzing entity resolution technology.

1993

SRD relocated to Las Vegas in 1993, as it focused on helping casinos better understand who they were doing business with. From this work emerged the widely cited Non-Obvious Relationship Awareness (NORA) technology. Other notable work from this era included building the software used by the surveillance intelligence arm of casinos to help take down the MIT Card Count team as described in the book “21” and movie “Bringing Down the House”.

2003

With all eyes on SRD’s NORA-class technology, Reed Elsevier, the parent company of Lexus Nexus, leads a Series A investment round IQT, the VC arm of the CIA.

2005

SRD’s accurate, real time, and relationship-aware 5th generation entity resolution technology caught the attention of IBM, who acquired the SRD engine and team.

2009

Jeff Jonas and his team started a 6th generation IBM skunkworks project code named “G2” (G for genus, not generation, because it was so fundamentally different). With G2, the team sought to create a purpose-built real time AI for entity resolution, building on hundreds of years of cumulative team experience in the domain and a breakthrough technique now known as principle based entity resolution.

2012

IBM begins shipping the G2 entity resolution engine commercially as “InfoSphere Sensemaking”. These early handpicked, mission critical projects, helped the team test and harden the code base.

2017

Senzing – an IBM spinout of the G2 team and technology – is launched.

Present

Senzing stands as the world-leader in entity resolution software. No team has worked so dedicated, over so much time, to continuously re-invent the art of the possible in the field of entity resolution. Our purpose-built real time AI for entity resolution is by far the most advanced engine on the planet. Senzing is more accurate, fastest, most efficient, and hands-down the most easily deployed entity resolution solution on the market.

(*) Our Senzing API downloaded and deployed in your environment. Integrated into your stack. By your developers. No data flows to Senzing, Inc.

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