Real-Time, Continuous Entity Resolution Explained

Real-time continuous entity resolution is essential if you want to make truly accurate business decisions. So then why does the term “real-time entity resolution” usually just mean real-time queries? Watch the video below as Jeff Jonas unpacks the differences and why it is so important.

Sure, everyone wants to be able to get immediate results to queries, but that is only a small piece of the entity resolution puzzle. What if the system you are querying is inaccurate or out of date causing accuracy drift? Continuous entity resolution means your database of identities and the entity and relationship graph is always current. As fast as data is added or deleted, the system is updated in real time at transaction speeds.

Why is it so important? It allows you to make accurate business decisions in real time. Whether you are looking for fraud, onboarding customers or employees, or deciding which marketing offers to provide, you need to know exactly who is who and who is related to whom.

To learn more about Senzing real-time continuous entity resolution, schedule a call with an entity resolution expert.

Timestamps
0:00 Intro
0:13 Continuous Entity Resolution
0:24 Real-Time Queries & Batch Reloads
0:42 Real-Time Continuous Entity Resolution at Scale
1:15 True Real-Time Entity Resolution Without Reloading
1:39 Transactional Entity Resolution

So, Senzing does real-time entity resolution, but this word real-time and entity resolution gets so overused you know.

Sometimes we think maybe it should be called true real-time. We now think maybe the best way to describe this is just continuous entity resolution, and let me just unpack this a little bit.

Some, for real-time entity resolution, they really just mean real-time queries. You have a database of identities and, in real-time, you can query it and get results. Okay? That is real time. But they’re reloading more data in batches periodically, so the data is not current in real-time.

And say continuous entity resolution, this would be a form of real time where as fast as new data is available in the organization – at thousands of transactions a second, you’re understanding who’s who and who’s related to who, so your database of the identities and the graph is accurate in real-time. Also, it deletes as you delete things out. It’s still current, in real-time, as records are being deleted it is reshaping the database. It’s again just real-time.

In these true real-time or continuous entity resolution, as we do at Senzing, you’re able to load historical data while doing user queries, while doing maintenance for purging some data out, while processing GDPR deletes, while doing real-time onboarding, while looking for fraud, all at the same time all on a single instance without needing to reload.

That’s true real-time, or as we would call it now, continuous entity resolution, and I’ll tell you why this is important. If you’re trying to make real-time business decisions as fast as transactions are happening, you’re trying to figure out what’s the right way to respond to that transaction while it’s happening, not after the fact you, need continuous entity resolution.