Tackling Entity Resolution In-House Is Formidable

By Senzing, published October 11, 2023

What do we tackle with our own resources and what do we outsource? This is a perpetual question for organizations seeking to become more efficient. For example, you wouldn’t build your own spell checker or credit card processing system today. Watch this video with Senzing CEO Jeff Jonas as he explains how you can quickly implement advanced entity resolution technology.

Until recently, building your own entity resolution capabilities in-house may have been your only option. Not anymore. In the same way you would use Stripe to process credit cards, you can now add industrial-strength entity resolution to your applications or services with the Senzing API. It just doesn’t make sense to build your own entity resolution anymore.

Utilizing the Senzing® API will almost always deliver a more rapid return on investment and a lower TCO than building entity resolution capabilities yourself. It will also free up your in-house development resources to focus on more important projects, such as those that enhance your core strengths.

If you are still thinking about building your own entity resolution technology, be sure you clearly understand the development challenges you’ll need to overcome to deliver the key capabilities required for modern entity resolution.

Edited Video Transcript

Timestamps
0:00 Introduction – Outsource the Entropy
0:20 Don’t Build Entity Resolution, Buy Entity Resolution
0:34 Plug In the Senzing Entity Resolution API
0:48 Outsource Your Entity Resolution Entropy to Senzing

When organizations are trying to be efficient, they find entropy to outsource. For example, if you want credit cards on your website, you can either bring engineers together and create a credit card settlement system, or you can just use Stripe – and then you’ve just outsourced that entropy. That’s what Senzing does for organizations.

0:20 Don't Build Entity Resolution, Buy Entity Resolution

Do you want to have a team toiling over entity resolution? Of course you don’t! That’s not your main business. It’s a feature, like the transmission in a car. So just buy one, and that’s what Senzing offers.

0:34 Plug In the Senzing Entity Resolution API

So, in short, you can make your organization more efficient and more cost-effective by just plugging in the Senzing API – in the same way that you wouldn’t go build your own spell checker or grammar checker. You would just plug in a library.

0:48 Outsource Your Entity Resolution Entropy to Senzing

Senzing is a library. It’s a library for entity resolution. Outsource your entity resolution entropy to Senzing. We’re here for you.

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