Top Features You Need In Your Entity Resolution System

Do you want to take your entity resolution to the next level? Watch this video as Jeff Jonas, Senzing CEO, goes over some of the top features you might want in your upgraded entity resolution system.

As your business goals change, your current entity resolution system may not have all the capabilities you need. For example, you might be entering new markets and need to handle different languages, scripts or locations. Or maybe you want to understand the relationships between entities, get real-time, continuous results, or move to the cloud.

There are many reasons to upgrade your entity resolution system. When you do, consider moving to Senzing® entity resolution instead of building these capabilities yourself. Download our Senzing API, try it in a day or two and you’ll realize how it can help you fast track your upgrade.

Read the blog to learn how to get started on your Windows or Mac with our Desktop Eval tool in as quickly as 15 minutes.

Video Transcript

Timestamps
0:00 Intro
0:17 Evolving Your Entity Resolution
0:58 Entity Resolution Choices
1:22 Real-Time Entity Resolution API
1:56 Fast Track Your Entity Resolution Journey
2:13 World-Class Entity Resolution Almost Overnight

Let’s say you’re at this pivotal point. You have entity resolution today. It might be homegrown you know, built-in-house. It might be a commercial product. It does what it does. It’s done great.

0:17 Evolving Your Entity Resolution

It’s done great, but now you’re thinking about the future and you’re thinking maybe we need our entity resolution to allow us to go into other markets. Maybe into Europe [or] maybe into Asia. Maybe you’re thinking we need to get our entity resolution running on the cloud. Maybe you’re thinking you want your entity resolution to also keep track of relationships – not just who is who but who’s related to whom which, as you know, is essential if you’re trying to do a higher quality marketing, to see networks like households or to have a better assessment of risk, who’s connected to who. Maybe you want faster, lower latency [real-time continuous] entity resolution so you can make business decisions while transactions are happening as opposed to only noticing things after the transaction is done.

0:58 Entity Resolution Choices

It’s any of these kinds of things that are going to drive one to make a couple of choices – either try to build all those kinds of features into your next gen entity resolution engine or, now that it’s commoditized… You know, there’s been entity resolution products out there for years but most of them have been pretty bulky big stack [with] lots of moving parts.

1:22 Real-Time Entity Resolution API

Today that’s not the case. Our Senzing API is a link library. You literally just plug it in and compile it in or use it as a REST API and you have full-blown entity resolution that does all these things: low latency, runs on billions of records, real time, no reloads [required], multicultural, builds relationships, data privacy features (including things that help reduce the risk of unintended disclosure to better secure the data), support for specialty use cases (like ambiguous data that could have matched multiple records) all built in.

1:56 Fast Track Your Entity Resolution Journey

Seamless, out of the box you literally can just download it, try it in a day or two and realize that you can fast track your entity resolution journey and you can take the kinds of people that normally work on this and put them on more interesting work than just record matching.

2:13 World-Class Entity Resolution Almost Overnight

Senzing is helping organizations like yours make this decision easy because you can get world-class entity resolution almost overnight. [You] can have a more competitive product, sell more and at the same time not have to apply so many resources because we’re so affordable. It’s a no-brainer — I mean no-brainer in the same way you wouldn’t go and write your own spell check or grammar checker anymore. Yeah, same thing.

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