Closing The Digital Business Identity Gap:
The Convergence of Real-Time Entity Resolution and Digital Intelligence
A Joint Webinar with Senzing and Profound Networks
Most organizations have a solid picture of who their customers and counterparties are in the traditional sense — names, addresses, phone numbers. But understanding those same entities in the digital world? That connection is often missing entirely. What technology are they running? How is their online presence evolving? What does their infrastructure reveal about their risk profile and growth trajectory? This is the digital business identity gap, and it creates real operational consequences across compliance, sales, fraud detection, and risk management.
In this webinar, Senzing’s Jamie Foss and Profound Networks’ Ben DeLisle break down where the gap comes from, what it’s costing organizations, and how the convergence of real-time entity resolution and digital intelligence closes it. Watch the full session below.
What’s Covered
The cost of the digital identity gap. Your CRM, onboarding platform, and compliance systems likely all hold different versions of the same entity. The result is duplicate records, blind spots across your corporate family view, and revenue and risk decisions being made on incomplete information. Compliance teams can spend up to 40% of their time manually reconciling inconsistencies that a better-connected system would eliminate entirely.
How real-time entity resolution creates the trusted foundation. Senzing’s entity resolution engine ingests fragmented records from across your systems — think “Acme Corp,” “Acme Corporation,” and “Acme Co” — and resolves them into a single, unified, continuously updated entity. No manual rule-tuning. No overmerging. Just a clean, confident, explainable view of who each entity actually is. As Ben and Jamie put it: you can’t enrich what you haven’t resolved.
How digital intelligence adds depth and dimension. Once your entities are clean and resolved, Profound Networks maps each one to a verified primary domain, builds out the full digital corporate family tree — connecting subsidiaries, acquired brands, and affiliated properties back to their ultimate parent — and enriches every entity with hundreds of technographic signals covering cloud infrastructure, cybersecurity posture, software stack, and more.
Three flexible deployment models. Whether your organization is comfortable sharing data externally, requires all records to stay within your own environment, or needs enrichment triggered automatically on every new or updated record, the joint solution is designed to meet you where you are.
Real-world use cases across industries. Jamie and Ben bring the solution to life through practical scenarios including B2B sales and go-to-market targeting, insurance fraud detection, KYB and sanctions screening, ultimate beneficial ownership, and cyber underwriting. They also tackle the hard questions head-on — false positives, AI-inspired fraud, implementation timelines, and how the solution fits into existing KYC and AML workflows without requiring you to replace your current tooling.
Ready to see it in action with your own data? Grab a free Senzing evaluation license and a sample of Profound’s Digital Business Intelligence data set at senzing.com/partner-data-profound-networks.
About Profound Networks
Profound Networks provides B2B data solutions, offering global databases of routable IP addresses and technographic data to help businesses with digital transformation, lead generation, and risk compliance. Profound uses a proprietary process to collect internet infrastructure data, providing clients with insights on technology installations, network growth, and cyber security. Key services include Digital Entity Resolution, Domain Append, and Digital Business Intelligence (DBI), which are used to enrich B2B databases and support data-driven decision-making.
About Senzing
Senzing builds the world’s most accurate and scalable entity resolution technology. Delivered as a developer-friendly SDK, Senzing runs securely inside customer environments to enhance fraud detection, customer profiling, and compliance operations. Its AI engine operates in real time, provides fully explainable results, and continuously improves accuracy without requiring tuning or training.
