Senzing and Profound Networks Partner to Deliver Clean, Connected Digital Intelligence

Disconnected data creates blind spots for sales, marketing, and compliance teams. That’s why Senzing, the leader in AI-powered entity resolution, and Profound Networks, a provider of one of the world’s most comprehensive digital-footprint datasets, are partnering to deliver clean, connected intelligence that powers risk profiling, market analysis, segmentation, and AI – without ever sharing any of your customer data externally.

Closing the Digital Identity Gap

When company records are fragmented, missing domain data, or linked incorrectly, onboarding slows and risk assessments falter. Disconnected data wastes time, drains budgets, and limits insights.

Profound Networks delivers empirically built, dynamically updated Digital Business Intelligence (DBI), a data asset spanning 300 million domains and 12 billion subdomains with 10 years of historical context. Unlike aggregators, Profound builds its data from the ground up, delivering transparent, verifiable intelligence across 300+ attributes in 47 categories – from cloud adoption and security posture to network growth and device/IP signals – all rolled up into a unified enterprise view via its Ultimate Domain Library ™ (UDL).

“Making digital business intelligence both trustworthy and actionable is core to our mission,” said Ben DeLisle, SVP, Strategic Insights at Profound. “Partnering with Senzing ensures our data is anchored to the right entities so customers can build accurate, connected profiles without complex integration or data migration.”

Better Together: Verified Intelligence + Entity Resolution

For customers without reliable domain data, Profound’s Digital Entity Resolution (DER) bridges the gap by mapping company names to the correct domain, assigning transparent confidence grades, and even detecting mergers, acquisitions, and name changes. This ensures enrichment is tied to the right entity, reducing mismatches and enabling real-time monitoring of published firmographic changes.

Senzing AI for entity resolution technology unifies Profound’s data with internal records by resolving duplicates, correcting false negatives, and surfacing hidden relationships. “With Profound’s verified domain intelligence and Senzing real-time AI for entity resolution, organizations can unify digital and offline identifiers in minutes,” said Gurpinder Dhillon, Head of Data Partner Ecosystem and GTM at Senzing. “The result is a persistent, explainable view of businesses that drives better decisions across risk, marketing, and strategy.”

Data Quality That Drives Results

Poor data quality remains one of the top obstacles to operational efficiency. Poor data quality remains a significant obstacle to operational efficiency, with compliance teams often spending a substantial portion of their time on manual identity verification. Profound + Senzing can cut onboarding time by up to 60% and increase risk signal visibility by as much as 400%.

Together, the companies help organizations:

• Validate and enrich records – Append verified domains and enrich with Digital Business Intelligence attributes for analytics and modeling.
• Unify digital and offline identifiers – Build complete, persistent business profiles that span digital and internal data.
• Accelerate risk profiling – Strengthen KYB workflows and uncover hidden relationships with higher confidence.
• Support AI initiatives – Ground advanced analytics and GenAI models in entity-resolved, trustworthy data.

Where This Partnership Delivers Impact

The joint solution is valuable across multiple domains:

• Data quality & accuracy – Validate domains before enrichment to ensure attributes map correctly.
• Customer 360 & MDM – Create persistent, linked profiles that combine digital and internal data.
• Segmentation & market analysis – Prioritize accounts using verified technographics and security posture insights driven by relationship discovery and resolution.
• Risk profiling & compliance – Strengthen due diligence and KYB processes with high-fidelity digital intelligence.

Better Together for Data-Driven Decisions

By combining Profound’s verified digital intelligence with Senzing AI real-time entity resolution, organizations gain a 360° view of the businesses they care about. The result: faster onboarding, stronger compliance outcomes, sharper segmentation, and AI initiatives grounded in trustworthy data – all without moving any data to the cloud.