By Jeff Jonas, published October 9, 2018

Backstory on how I came upon the name Senzing: initially I thought the perfect company name would be “Sensemaking.” Our specialty, Entity Resolution, is a critical component in helping organizations make sense of the world.

To my dismay, was already owned.  I attempted to buy this domain, but my offer got the cold shoulder. Bitter I was…

Sitting there in bed, slightly bummed – girlfriend chimes in as she is doing some web domain research from her laptop: “Hey, how about It’s like $5 a year. It sounds like ‘sensing,’ and it’s easier to say.”

GENIUS! So, there you have it, that’s how the name Senzing came to be.