Resolving Business Entities for Smarter Decisions

Many critical business decisions rely on knowing exactly who you’re dealing with. When records are fragmented or outdated, teams spend valuable time reconciling the truth, risk exposure grows, and opportunities slip away.

Equifax and Senzing have partnered to deliver a joint solution that turns messy, siloed data into a single source of truth. By combining the global reach of Equifax B2bConnect™ with the power of Senzing® AI for entity resolution technology, organizations can now act with confidence based on unprecedented clarity into the business entities in their data and the relationships between them.

A Partnership Built for Data Clarity

Equifax B2bConnect provides one of the largest B2B marketing datasets in the United States, with more than 67.4 million  U.S. based business records. Its firmographic attributes, corporate linkages, and rich contact data give sales and marketing teams the intelligence to identify, segment, and engage business entities with greater precision.

Senzing technology brings these insights to life. Its self-tuning, explainable AI automatically resolves duplicate and related records, intelligently links data across sources, and builds a clean, connected view of every entity. Together, Equifax and Senzing can empower organizations to create a rich 360 view of customers, partners, and prospects.

What Clean, Connected Data Makes Possible 

Together, Equifax and Senzing can help unlock faster workflows, sharper insights, and a stronger foundation for decisions that depend on clean, connected business data:

• Cleaner, richer data: Firmographic attributes are enriched and standardized, duplicates eliminated, and hidden corporate relationships uncovered.
• Faster workflows: KYB checks, segmentation, and onboarding can be completed up to 60% faster, freeing teams to focus on strategy rather than spreadsheets.
• Sharper decisions: Combining internal and external data produces a trusted, linked view of each entity, enabling faster, more accurate decision-making.
• Fraud protection: Hidden corporate relationships and synthetic businesses are flagged early, helping security and risk teams stay a step ahead.
• Real-time insights: Access to global business data is delivered in real time, allowing agile responses to market changes and on-the-fly list building.

 

Transforming Data into Actionable Intelligence

The partnership offers a straightforward way to clean, connect, and enrich business data without rebuilding your tech stack. It’s a practical path to better risk management, more precise compliance checks, and smarter marketing outcomes – all delivered with speed and accuracy.

“We’re on a mission to make entity resolution easy for everyone,” says Dr. Gurpinder Dhillon, Head of Data Partner Ecosystem and GTM at Senzing. “Combining our AI with the authoritative data in Equifax B2BConnect lets organizations confidently resolve business entities and use that intelligence to power everything from risk assessment to marketing campaigns to data management.”

Brandon Obenauf, Head of Payments and Platforms at Equifax adds, “On its own, B2bConnect is a powerful tool for commercial intelligence. But when combined with Senzing AI, we’re connecting the dots across disparate internal and external records. This gives our customers a comprehensive, real-time 360-degree view of their business relationships that powers better decisions for risk, compliance, and growth.”

Ready to See It in Action?

Cleaner onboarding, faster risk checks, and sharper segmentation are just the start. Equifax + Senzing turns disconnected data into connected intelligence, giving your teams the insight to move faster and make every decision count.

Schedule a demo to see how this joint solution helps you resolve business entities at scale and put better data to work across your organization.