ThinkData Works and Senzing Partner to Provide Integrated Customer 360 Solution

Senzing, the pioneer in entity resolution AI technology, is pleased to announce a strategic partnership with ThinkData Works, a leader in data virtualization and data catalogs. This collaboration integrates Senzing® entity resolution capabilities into ThinkData Works’ data management platform, empowering organizations with an integrated Customer 360 solution without the need for costly data migration efforts.

Beyond Data Silos: A Platform for Customer Intelligence
ThinkData Works’ platform provides a comprehensive solution for data and analytics teams to find, manage and integrate customer data across the enterprise. Through data virtualization, the platform connects remotely to data sources and consolidates all relevant data assets into a secure, user-friendly environment. 

Once connected, these assets are instantly indexed, queryable and ready for integration. The platform delivers a centralized data inventory management system, enhanced discovery capabilities and comprehensive governance capabilities, providing organizations with complete visibility into their customer data across systems.

Powering Customer 360 with Entity Resolution
Customer 360 is a prerequisite to understanding customers and optimizing service delivery. For many organizations, achieving a unified view of their customers is challenged by fragmented data environments, data quality and legacy data processes.

ThinkData Works’ platform with Senzing Inside™ is a powerful solution that allows businesses to consolidate and cleanse customer data across business lines for sophisticated Customer 360 applications. First users of the solution have reported an average 400% increase in active use of customer data across business units within three months.

Customer 360 Without Compromise
“Data and analytics teams are looking for an integrated solution to help them get more out of data without having to move it all to the cloud first,” says Bryan Smith, CEO of ThinkData. “Our partnership with Senzing gives these teams a comprehensive C360 solution to bring data together to significantly increase operational efficiency.”

Jeff Jonas, CEO of Senzing, added, “We’re proud to provide Senzing Smarter Entity Resolution® tools alongside ThinkData’s platform. Together, these tools represent a giant leap forward in how companies can build Customer 360 in distributed data environments.”

The ThinkData Works platform connects directly to an organization’s data sources while maintaining robust access governance. The platform’s advanced cleansing tools – enhanced with Senzing entity resolution – ensure that Customer 360 profiles are based on reliable, accurate entity data. 

Aligned Expertise and Vision for C360
The partnership brings together two organizations with complementary philosophies. Senzing is “built by developers for developers” and ThinkData Works is “built by data professionals for data professionals.” Both companies share a vision of empowering businesses to leverage the full potential of their data for more effective decision-making. Through ThinkData Works’ integrated Customer 360 solution with Senzing Inside, organizations can create unified customer views across their enterprise and derive actionable insights without disrupting existing data infrastructure.