The Senzing Game Changer Award:
Celebrating Transformative Results with Entity Resolution
Introducing: The Game Changer Award
Senzing is proud to announce the Game Changer Award, celebrating individuals who leverage Senzing® entity resolution in meaningful and impactful ways. We recognize software developers and data engineers deploying novel and exciting applications of advanced entity resolution. By implementing and applying our technology, these individuals have dramatically improved data quality and insight, leading to enhanced analytics, decision-making and results in their enterprise systems. We will be presenting this award at the Senzing Global User Conference, scheduled for November 14, 2024, in Reston Virginia at the Carahsoft Campus.
Our First Recipient: Keith Bran of Optum
We are thrilled to announce Keith Bran, Senior Software Engineer at Optum, as the first recipient of the Senzing Game Changer Award. Keith’s exceptional utilization of Senzing technology in the healthcare industry has led to transformative improvements in data quality and identity management at Optum, which has helped Optum customers and patients receive effective and efficient care.
Driving Transformative Results for Optum’s Healthcare Data Management
As a Senior Software Engineer at Optum, Keith Bran has been with the company for 11 years, spending the last 3 years with the IRE (Identity Risk Engine) team. His work has been instrumental in improving how Optum handles consumer identity data across its business lines, achieving remarkable results with the aid of Senzing entity resolution.
“Keith has actively driven methodologies and analytics, ensuring that the team is equipped with the latest tools and techniques to tackle identity risks. His expertise in applying Senzing technology has been invaluable in dramatically improving our data quality and risk management capabilities.”
Arkadi Baissangourov
Director of Software Engineering
Keys to Success: Collaboration and Implementation
Keith’s success is rooted in his ability to collaborate across teams while effectively implementing Senzing entity resolution technology. Arkadi Baissangourov, Keith’s manager, notes, “Keith’s ability to facilitate inter-departmental cooperation has greatly increased our collective ability to address critical identity issues and leverage the full potential of Senzing capabilities.”
About Keith
Born in New Jersey, Keith is a graduate of Rutgers University with a B.A. in Information Technology Informatics. Outside work, he enjoys playing video games, working out, chasing the best espresso shot and indulging in Marvel and Star Wars content. Keith values spending time with his family: Theodore, Lorelai, Jess and Belle.
About Optum
Optum, a part of UnitedHealth Group, is a leading health services and innovation company dedicated to enhancing the quality and efficiency of healthcare delivery through technology and data analytics. Optum builds innovative partnerships, provides technology and tools that enable unprecedented collaboration and efficiency, and taps into valuable healthcare data to uncover insights that lead to better care at a lower cost.
The Impact of Senzing Entity Resolution at Optum
Senzing entity resolution AI delivers highly accurate results and relationship awareness, enabling Optum to achieve unprecedented levels of data quality and identity management. The technology’s explainable results and full data provenance has helped build trust and confidence in the company’s resolved data.
Senzing helps Optum achieve its mission to provide a more connected health system across its 132 million consumers by enabling better insights that facilitate timely access to integrated healthcare.
Key Achievements for Optum Include:
3.6B
Processing around 3.6 billion digital signatures annually (8-10 million per day)
1.6B
Analyzed over 1.6 billion digital signatures
370M
Resolved nearly 370 million unique entities used in identity risk calculations
36%
Discovered conflicting information in 36% of analyzed entities
5%
Identified about 5% of the population at risk of an identity collision
1,900
Detected and prevented approx. 1,900 privacy and security incidents
The Critical Importance of Accurate Entity Resolution in Healthcare
In the healthcare industry, the accuracy of entity resolution can mean the difference between life and death. Keith and his team take this responsibility seriously. “We must get member identity right the first time, every time,” Keith emphasizes. “In other industries, identity issues may cause frustration, but in a healthcare setting, a mistaken identity could have life-threatening consequences.”
By leveraging Senzing, Keith and his team have created a near-real-time risk insight system. Through continuous risk assessment, consumer misidentification risk is reported for corrective action. This significantly enhances Optum’s ability to provide patients with accurate, timely and safe healthcare services.
Looking Ahead: The Future of the Senzing Game Changer Award
As we celebrate Keith Bran’s achievements, we’re excited about the future of the Senzing Game Changer Award. Senzing will continue to present more awards to game-changing recipients who are using our entity resolution technology to drive transformative improvements in data quality, accuracy and analytical capabilities across a multitude of industries.
Keith received his Game Changer Award on November 14, 2024 at our 3rd annual Senzing Global User Conference in Reston, Virginia at the Carahsoft Campus. We invite you to join us in recognizing Keith and other trailblazers like him.
Call for Nominations
Do you know someone who’s achieving game-changing results with Senzing technology? We’re accepting nominations for future Senzing Game Changer Awards! To submit a nomination, contact info@senzing.com
