Discover Insights with Senzing: Exploratory Data Analysis

Welcome to Exploratory Data Analysis (EDA) with Senzing! Our intuitive tools empower you to uncover critical insights from your data, answering key questions about subject records, risks, and data quality. This article introduces Senzing’s EDA capabilities, addressing common user questions with clear explanations and enhanced visuals.

Note

While this example shows customer records, the same analysis applies to other subjects of interest—such as employees for insider threat detection, vendors for supply chain risk management, or any other entities relevant to your organization.

Unlock Answers with Senzing EDA Tools

Senzing’s EDA tools streamline data analysis, helping you identify duplicates, flag risks, resolve ambiguities, and benchmark accuracy. Below, we explore common questions and showcase how Senzing delivers actionable results, illustrated with polished screenshots.

1. How Many Duplicate Customer Records Exist?

Duplicate records can distort insights and increase costs. Senzing quickly identifies duplicates, revealing, for example, 84 duplicate customer records in a recent dataset, enabling efficient cleanup.

Duplicate Records Screenshot: A Senzing dashboard displaying a table with 84 duplicate customer records, highlighted with annotations for clarity

2. Were any of them on the Watch List?

Compliance and security demand vigilance. Senzing’s tools flagged 6 records on a watch list, helping you prioritize high-risk entities for further investigation.

Watch List Matches Screenshot: A Senzing interface showing 6 watch list matches, with color-coded highlights and a clean layout for quick review

3. How Do You Handle Ambiguous Matches?

Ambiguous records—where a person could match multiple profiles—require careful resolution. Senzing clearly identifies these cases, empowering confident decision-making.

Ambiguous Match Screenshot: A Senzing profile view illustrating an ambiguous match, with callouts showing multiple possible identities

4. How Does Senzing Compare to Other Matching Engines?

Accuracy is critical for entity resolution. Senzing benchmarks its performance against a “truth” set, demonstrating superior reliability compared to other matching engines.

Truth Set Comparison Screenshot:  A Senzing bar chart comparing matching accuracy against a truth set, with vibrant colors and clear metrics

Why Senzing for EDA?

Senzing’s EDA tools are user-friendly, powerful, and visually intuitive, transforming complex data into clear insights. Whether you’re cleaning data, ensuring compliance, or evaluating accuracy, Senzing delivers results you can trust.

Get Started: Explore the Truth Set Demo

Ready to experience Senzing’s power? Dive into the next article in our series, EDA Tools: Loading the data, to load a demonstration truth set and see these tools in action.

Info

If you have any questions, contact Senzing Support. Support is 100% FREE!