Daniel Silva of Prudential
at InsurTech 2025
Enhancing Data Accuracy with Entity Resolution
At Insurtech 2025 Daniel Silva, Director of Data Analytics at Prudential Financial, delivered a 15-minute tech showcase on how entity resolution enables a holistic view of customers, streamlined operations, and proactive fraud prevention for insurers.
Silva highlights a common obstacle in modern insurance: fragmented data trapped in legacy systems. For a 150-year-old company like Prudential, connecting policyholder and beneficiary records across life insurance, annuities, and property lines means navigating siloed systems, privacy regulations, and incomplete historical records. The solution? Entity Resolution technology that unifies data without costly migrations and delivers real-time insights to power smarter decisions across the business.
Watch his presentation at Insurtech 2025 in the video above.
Video Highlights
02:16 – Why Entity Resolution for Insurance (Build or Buy?)
04:30 – Achieving a Unified Customer View
07:19 – Fraud Mitigation Through Entity Resolution
11:20 – How to Maximize the Value of Entity Resolution
Want a deeper dive? Watch Daniel Silva’s full-length presentation on fraud detection at the Senzing Global User Conference.
